Alltel Cellular - Re: American Consumer Satisfaction Index (ACSI) Report Evaluates Consumer Satisfaction with Wireles

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Re: American Consumer Satisfaction Index (ACSI) Report Evaluates Consumer Satisfaction with Wireles

Tinman

2006-05-17, 11:48 pm

John Navas wrote:
>
> With a response rate of only 10%, the ACSI is quite vulnerable to
> non-response
> bias, significantly increasing the margin of error. In other words,
> specific
> scores should be taken with a grain of salt.

Rubbish. There is no doubt that you would have a completely different
stance had Cingular--your pet carrier--come out on top.

Yet they never seem to on any survey. Oh wait, that's not quite true:
they are still running ads based on that ridiculous survey Cingular paid
for themselves ("yes, it's true, a leading independent research firm
said so").

--
Mike

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