Cellular forums Home > Archive > Alltel Cellular > May 2006 > Re: American Consumer Satisfaction Index (ACSI) Report Evaluates Consumer Satisfaction with Wireles









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Author Re: American Consumer Satisfaction Index (ACSI) Report Evaluates Consumer Satisfaction with Wireles
John Navas

2006-05-23, 5:48 pm

[POSTED TO alt.cellular.cingular - REPLY ON USENET PLEASE]

In < 446db5de$0$96921$742
ec2ed@news.sonic.net> on Fri, 19 May 2006 05:11:21
-0700, SMS <scharf.steven@geemail.com> wrote:

>Thomas T. Veldhouse wrote:
>
>This is all true, but the reason that they make a big deal about it is
>because the results turned out favorably for them. If they had done
>poorly in coverage, then they would obviously not used the results as
>the basis for an advertising campaign. Clearly the other carriers do
>coverage checking too, but they don't want to use the results of their
>tests in an ad campaign, for obvious reasons. Verizon was emboldened to
>use their test results by the corroboration from independent sources,
>since they now can point to the other surveys as proof that their tests
>were fair.


Nonsense. Because it's so easy to structure tests to produce a desired
result, there's simply no way that any tests done in house can be considered
objective and/or reliable. In house tests, like those relied on by Verizon,
are the least credible form of evidence.

>[SNIP usual flaming of Cingular]


Your personal vendetta continues.

--
Best regards, SEE THE FAQ FOR CINGULAR WIRELESS AT
John Navas <http://en.wikibooks.org/wiki/ Cingu...less_FA
Q
>
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