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Author Re: JD Power Wireless Customer Care Performance: T-Mobile and Verizon tie for First, Cingular and
Paul Miner

2006-08-02, 3:33 pm

On Wed, 02 Aug 2006 08:46:29 -0700, SMS <scharf.steven@geemail.com>
wrote:

>Paul Miner wrote:
>
>
>In the sense that you can calculate the number of lost customers by
>subtracting net additions from gross additions, it's "related" but of
>course the number of lost customers doesn't go down just because your
>gross additions go down.
>
>It would only be contrary to churn if a higher number of gross additions
>actually _caused_ more customers to leave. In reality, the gross
>additions and the net additions track each other, and the factor by
>which they track each other is the churn rate.
>
>It's ridiculous to claim that gross additions are contrary to churn.


Thanks, that's exactly what I was thinking.

--
Paul Miner
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