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| Drew wrote:
> This really is a disappointment to me. I had AT&T back when I had a
> TDMA phone, and I liked their service, and at the time I liked the
> name. However, now that AT&T and Cingular merged, I was getting quite
> used to the Cingular name. It just fits for some reason.
>
> Maybe the statistics show that AT&T is a more "marketable" name, but
> the Cingular name has come to stick. Now Cingular even has phones that
> they call their own. Cingular 8525 for example. How are they going to
> pull that off with the rebranding? It just doesn't sound good.
>
> Looks like they're just being greedy and want to swallow out all of the
> old names, and keep the AT&T the *only* brand. Really disappointing.
The Cingular name has some problems.
First, it sounds too much like the asthma medication Singulair.
Second, as a carrier, Cingular has a very poor reputation for quality
and customer service as evidenced by surveys by J.D. Power, Yankee
Group, and Consumer Reports. In the western region, where Cingular
started out as a 1900 MHz GSM-only carrier, and never had a TDMA
network, the reputation is absolutely horrible.
No doubt the AT&T executives believe that the Cingular name has too much
baggage associated with it, and that a name change will held shed that
baggage.
Personally I doubt the wisdom of the name change. They should fix the
problems that cause them to get the poor ratings, rather than spending
money on re-branding. But then I guess the AT&T execs know better than
any of us.
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