|
| Thomas T. Veldhouse wrote:
> In alt.cellular.sprintpcs John Navas < spamfilter0@navasgro
up.com> wrote:
>
> You are a naturally distrustful person apparently. It is entirely within the
> realm of reason that a company will conduct such "polling" or review so that
> they can maintain the quality of their product. It is a truly self-serving
> interest as to why they do it. In that case, the information is as accurate
> as they need it to be and would serve no purpose to have it skewed. I am not
> saying that is the case in general, but I do believe that is the reasoning
> behind Verizon's field trucks checking coverage and call quality.
This is all true, but the reason that they make a big deal about it is
because the results turned out favorably for them. If they had done
poorly in coverage, then they would obviously not used the results as
the basis for an advertising campaign. Clearly the other carriers do
coverage checking too, but they don't want to use the results of their
tests in an ad campaign, for obvious reasons. Verizon was emboldened to
use their test results by the corroboration from independent sources,
since they now can point to the other surveys as proof that their tests
were fair.
What Cingular is doing with Telephia may trick some naive buyers, but it
also has the opposite effect on buyers that actually dissect ads. It's
always interesting when a company tries to focus on one unprovable and
irrational premise as a basis for promoting their product, and to look
at the contortions they go through, and the weasel words they use.
Sprint's "The Largest All Digital Network" campaign was beautiful, as
the effectively eliminated Verizon and Cingular from the competition.
Cingular's attempt to equate the number of dropped calls with the best
network is so transparently false, that you have to wonder at the
desperation that made them say this. Yet many people don't realize that
with Cingular, the fact that you can't even begin a call in a lot of
areas that have have Verizon or Sprint coverage, means that you'll have
fewer calls to drop in the first place. Anyone that reads the inpdendent
surveys realizes this, but the informed consumer is not Cingular's
target market.
|
|