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Author NEWS: Mobile confusion
John Navas

2006-07-24, 12:33 pm

<http://news.bbc.co.uk/2/hi/technology/4849402.stm>

A survey of a UK retailer's mobile phone fault line has uncovered a
startling statistic.

Nearly two-thirds of phones returned by consumers because they are
"faulty" are nothing of the kind.

They are perfectly functional, but the people buying the phones cannot
operate them.

[MORE]

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Best regards, SEE THE FAQ FOR CINGULAR WIRELESS AT
John Navas <http://en.wikibooks.org/wiki/ Cingu...less_FA
Q
>
Osiris

2006-07-24, 3:33 pm

On Mon, 24 Jul 2006 17:06:07 GMT, John Navas
< spamfilter0@navasgro
up.com> wrote:

><http://news.bbc.co.uk/2/hi/technology/4849402.stm>
>
> A survey of a UK retailer's mobile phone fault line has uncovered a
> startling statistic.
>
> Nearly two-thirds of phones returned by consumers because they are
> "faulty" are nothing of the kind.
>
> They are perfectly functional, but the people buying the phones cannot
> operate them.
>
> [MORE]



Does that raise the price of phones ? If not, designers are getting
away with sloppy work.... if yes, designers are grossly overpaid.

Jack Zwick

2006-07-24, 10:33 pm

In article < s69ac297mb2893n20b6t
rmt4skjsmk623l@4ax.com>, Osiris <>
wrote:

> On Mon, 24 Jul 2006 17:06:07 GMT, John Navas
> < spamfilter0@navasgro
up.com> wrote:
>
>
>
> Does that raise the price of phones ? If not, designers are getting
> away with sloppy work.... if yes, designers are grossly overpaid.


You are assuming that the folks really think the phones are faulty.
Perhaps they have discovered its an easier way to return a phone they
decided (for whatever reason) they didn't like.
Osiris

2006-07-25, 4:33 am

On Mon, 24 Jul 2006 22:11:00 GMT, Jack Zwick <jackzwick@yahoo.com>
wrote:

>In article < s69ac297mb2893n20b6t
rmt4skjsmk623l@4ax.com>, Osiris <>
>wrote:
>
>
>You are assuming that the folks really think the phones are faulty.
>Perhaps they have discovered its an easier way to return a phone they
>decided (for whatever reason) they didn't like.


I do not assume anything: you do. And just MAYBE, the original source
of the news did.
I just used the stated as a premise and questioned.

John Navas

2006-07-25, 3:33 pm

On Mon, 24 Jul 2006 21:53:43 +0200, Osiris <> wrote in
< s69ac297mb2893n20b6t
rmt4skjsmk623l@4ax.com>:

>On Mon, 24 Jul 2006 17:06:07 GMT, John Navas
>< spamfilter0@navasgro
up.com> wrote:
>
>
>Does that raise the price of phones ? If not, designers are getting
>away with sloppy work.... if yes, designers are grossly overpaid.


It does raise the price, and yes, all too many phones aren't easy to
use, even for technically savvy people. I personally think it's more of
a marketing and management issue than a design issue.

--
Best regards, SEE THE FAQ FOR CINGULAR WIRELESS AT
John Navas <http://en.wikibooks.org/wiki/ Cingu...less_FA
Q
>
Vinny

2006-07-26, 4:33 am

On Tue, 25 Jul 2006 18:31:44 +0000, John Navas wrote:

> On Mon, 24 Jul 2006 21:53:43 +0200, Osiris <> wrote in
> < s69ac297mb2893n20b6t
rmt4skjsmk623l@4ax.com>:
>
>
> It does raise the price, and yes, all too many phones aren't easy to
> use, even for technically savvy people. I personally think it's more of
> a marketing and management issue than a design issue.



Motorola, as is the case with most companies now days, is driven by their
marketing department. They come up with the wiz bang ideas and then it's
up to the engineers (designers) to create the actual phones. So I
wouldn't be too hard on the engineers. But feel free to beat up on the
clowns in marketing. They are the ones that come up with all the new
bells and whistles on the new phones, that most people don't want or need.

Just my 2 cents worth.........

Vinny

Osiris

2006-07-26, 7:33 am

On Wed, 26 Jul 2006 00:35:09 -0400, Vinny < vmeiste@nospamcomcas
t.net>
wrote:

>On Tue, 25 Jul 2006 18:31:44 +0000, John Navas wrote:
>
>
>
>Motorola, as is the case with most companies now days, is driven by their
>marketing department. They come up with the wiz bang ideas and then it's
>up to the engineers (designers) to create the actual phones. So I
>wouldn't be too hard on the engineers. But feel free to beat up on the
>clowns in marketing. They are the ones that come up with all the new
>bells and whistles on the new phones, that most people don't want or need.
>
>Just my 2 cents worth.........
>
>Vinny



I would very much like to hear about this from marketeers.
It is not likely, that they are plain stupid.
They may do market research.
Their mission must be to come up with things that sell (=wanted by
enough consumers to generate a profit ?).
So your word "most" must be met with at least some doubt, until the
marketeers have spoken.

Phones, as we keep calling these multi-function machines, are not
defined solely by the user, as is the case with ANY technological
device.
The decision process around phone manufacturing is influences by many
people: engineer, designer, marketeer, transporter, seller, user,
waste disposers even.
And it is NOT only the User, that can or should or will be God in
this.

You will NOT GET a battery that lasts months. Because the engineer
says he cannot make it (that small/cheap).
The user will NOT GET this or that design, because the marketeer
cannot sell it to enough ppl. etc.

Technologists shoiuld broaden their perspective beyond the narrow
techie rationality. There is a whole society out there !
I know. I AM a technologist.
John Navas

2006-07-26, 10:33 am

On Wed, 26 Jul 2006 11:46:02 +0200, Osiris <> wrote in
< 9tcec294rqd2rmoerkdk
dvenbpnfmnsark@4ax.com>:

>On Wed, 26 Jul 2006 00:35:09 -0400, Vinny < vmeiste@nospamcomcas
t.net>
>wrote:
>
[color=darkred]
>I would very much like to hear about this from marketeers.
>It is not likely, that they are plain stupid.
>They may do market research.
>Their mission must be to come up with things that sell (=wanted by
>enough consumers to generate a profit ?).
>So your word "most" must be met with at least some doubt, until the
>marketeers have spoken.


What you seem to be missing is the difference between what will sell
(features) and what will actually be used. Marketing folks know that
many people choose products based on features, but only actually use a
small fraction of those features. Thus the inclusion of not terribly
useful features is a rational response to the market. If more customers
returned phones that were too hard to use then usability would
undoubtedly improve. Spread the word. ;)

--
Best regards, SEE THE FAQ FOR CINGULAR WIRELESS AT
John Navas <http://en.wikibooks.org/wiki/ Cingu...less_FA
Q
>
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