Cingular cell phone service - Re: JD Power Wireless Customer Care Performance: T-Mobile and Verizon tie for First, Cingular and

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Re: JD Power Wireless Customer Care Performance: T-Mobile and Verizon tie for First, Cingular and

Scott

2006-07-30, 10:33 pm

"SMS" <scharf.steven@geemail.com> wrote in message
news:44cd46a9$0$9619
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>
> Still, it's not totally arbitrary. Some carriers even break it down into
> pre-paid and post-paid churn.

But unless it is calculated identically for all carriers, measuring Verizon
against Sprint againt Cingular is meaningless. The number only has merit
when trending a specific carrier.

>
> It's safe to say that all the carriers will choose the calculation method
> that best benefits themselves, so each reports a number that is probably a
> little better than the actual churn rate.

I would agree with that to a point. Many of the differences can be the
result of unavailability of data, even from their own systems. A company
could want to measure something that they do not have available to them
Others could be due to the exclusion of a particular product offering.

There are many other reliable ways to measure carriers other than using
churn as an industry barometer between carriers.

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