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Author Re: Cingular Sues Sprint, claiming that their network is more "powerful"
Quick

2006-05-26, 11:48 pm

SMS wrote:
> "http://rcrnews.com/news.cms?newsId=26464"
>
> Pretty funny stuff here. T-Mobile should get into the act
> and claim that they have the best all-digital network of
> any GSM carrier, or the best PCS GSM network.
>
> Uh, someone should tell the lawyers for these bozos to
> read the JD Power and Consumer Reports surveys, if they
> want to know which carrier has the best network.


Wait a minute. No one said the word "best". One of them
said "most *powerful*". I wonder what that means? Most
radiated power measured at the transmitter? The other said
"fewest *dropped* calls". Does that mean you had to have
established a call before it can qualify to be dropped?

I'll bet the other carriers are tickled to death about this.
These two are going to air out all the shortcommings
in each other's networks.

-Quick


SMS

2006-05-26, 11:48 pm

Quick wrote:

> Wait a minute. No one said the word "best". One of them
> said "most *powerful*". I wonder what that means? Most
> radiated power measured at the transmitter? The other said
> "fewest *dropped* calls". Does that mean you had to have
> established a call before it can qualify to be dropped?


Exactly. Cingular found a metric that was unrelated to network coverage,
or at least indirectly related, because it was all they could find to
counter Verizon's consistently higher ratings in independent surveys.
They can guarantee that you won't drop a call with Cingular on top of
Half Dome, or out on the San Mateo coast south of 1/2 Moon Bay, or on a
train along the Alaska Railway.

They're counting on a lot of consumers with no critical thinking skills,
that will think, "yeah, dropped calls are the critical metric in
measuring the quality of a network."

> I'll bet the other carriers are tickled to death about this.
> These two are going to air out all the shortcommings
> in each other's networks.


It'll be great to see the Telephia methodology for Cingular's "fewest
dropped calls" claim, which Cingular has repeatedly refused to release,
since it'll have to come out in the unlikely event this ever goes to
court. It's pretty clear that Cingular must be hiding something.

What's odd is that Sprint already explained what they meant by "most
powerful," and it was unrelated to coverage. It was more about Sprint's
wider high speed data coverage, and something related to handsets.

Here's another article about the same thing, with more detail,
"http://atlanta.bizjournals.com/atlanta/stories/2006/05/22/story7.html"

This all started with Sprint's complaint to the BBB regarding Cingular's
claim about "fewest dropped calls."

This spat has destroyed Cingular's whole ad campaign that was based on
the Telephia data. If anyone ever paid attention to it, now they'll have
doubts about the veracity of Cingular's claims, since they refuse to
release the Telephia data.

I think the only thing Cingular can do now is to get Navas out on the
road explaining everything to everyone.
LinkBot





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