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Cellular forums Home > Archive > Verizon wireless > November 2007 > Edgar Bronfman wisens up to Apple's iTunes!
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Edgar Bronfman wisens up to Apple's iTunes!
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| Oxford 2007-11-16, 3:33 pm |
| I'm still laughing of over this, so excuse me if this is 48 hours old.
It looks like the Media companies are finally learning they no longer
have power over Apple, the below quote is quite telling of how all paid
content will fall into line "through iPods" in the future.
Apple basically owns ALL media distribution going forward, but this is
the first major company to understand it...
Fun to read!
From Time Warner's Chief:
"You need to look no further than Apple's iPhone to see how fast
brilliantly written software presented on a beautifully designed device
with a spectacular user interface will throw all the accepted notions
about pricing, billing platforms and brand loyalty right out the window.
And let me remind you, the genesis of the iPhone is the iPod and iTunes
- a music device and music service that consumers love."
Wow! Now NBC has to say the same or go bankrupt...
Music boss: we were wrong to go to war with consumers -
Wednesday 14th November 2007
The boss of Warner Music has made a rare public confession that the
music industry has to take some of the blame for the rise of p2p file
sharing.
Speaking at the GSMA Mobile Asia Congress in Macau, Edgar Bronfman told
mobile operators that they must not make the same mistake that the music
industry made.
"We used to fool ourselves,' he said. "We used to think our content was
perfect just exactly as it was. We expected our business would remain
blissfully unaffected even as the world of interactivity, constant
connection and file sharing was exploding. And of course we were wrong.
How were we wrong? By standing still or moving at a glacial pace, we
inadvertently went to war with consumers by denying them what they
wanted and could otherwise find and as a result of course, consumers
won."
Mobile operators risk the same, he said. Fewer than 10% of mobile owners
buy music on their handset, the vast majority of which is ringtones.
"The sad truth is that most of what consumers are being offered today on
the mobile platform is boring, banal and basic," he said. "People want a
more interesting form of mobile music content. They want it to be easy
to buy with a single click - yes, a single click, not a dozen. And they
want access to it, quickly and easily, wherever they are. 24/7. Any
player in the mobile value chain who thinks they can provide less than a
great experience for consumers and remain competitive is fooling
themselves."
Bronfman suggested that mobile companies have much to learn from Apple,
despite being critical of and iTunes in the past.
"For years now, Warner Music has been offering a choice to consumers at
Apple's iTunes store the option to purchase something more than just
single tracks, which constitute the mainstay of that store's sales," he
explained. "By packaging a full album into a bundle of music with
ringtones, videos and other combinations and variation we found products
that consumers demonstrably valued and were willing to purchase at
premium prices. And guess what? We've sold tons of them. And with
Apple's co-operation to make discovering, accessing and purchasing these
products even more seamless and intuitive, we'll be offering many, many
more of these products going forward."
And the iPhone and iPod touch shows that approach can be made to work on
mobile platforms, he said.
----
So to sum up, you have iTunes or no revenue. Everyone in the industry
knows that, but it's good to see the Media companies finally waking up
to the new reality.
iPods are WONDERFUL, there is exactly zero chance at this point in time
that anyone will unseat it for the next 30-40 years. It's set in stone.
http://snipurl.com/1trbv
-
| |
|
| On Fri, 16 Nov 2007 14:18:27 -0700, Oxford wrote:
> I'm still laughing of over this, so excuse me if this is 48 hours old.
>
> It looks like the Media companies are finally learning they no longer
> have power over Apple, the below quote is quite telling of how all paid
> content will fall into line "through iPods" in the future.
>
> Apple basically owns ALL media distribution going forward, but this is
> the first major company to understand it...
How does Apple basically own all media distribution? BBC out of business?
NBC, CBS and ABC aren't. No more CDs? No more satellite radio? WalMart
just shut down their downloads? Did Rhapsody?
>
> Fun to read!
>
> From Time Warner's Chief:
>
> "You need to look no further than Apple's iPhone to see how fast
> brilliantly written software presented on a beautifully designed device
> with a spectacular user interface will throw all the accepted notions
> about pricing, billing platforms and brand loyalty right out the window.
> And let me remind you, the genesis of the iPhone is the iPod and iTunes
> - a music device and music service that consumers love."
>
> Wow! Now NBC has to say the same or go bankrupt...
No, they don't.
>
> Music boss: we were wrong to go to war with consumers -
And his comments have absolutely nothing to do with Apple.
>
> Wednesday 14th November 2007
>
> The boss of Warner Music has made a rare public confession that the
> music industry has to take some of the blame for the rise of p2p file
> sharing.
What does P2P distribution have to do with Apple. Nothing. Warner is just
realizing if they lowered their pricing, piracy wouldn't have been as
rampant, and that DLing music P2P actually raises CD sales. And thy are
realizing customers will buy low priced music from online sources. Well,
I guess there might be an Apple tie-in.
>
> Speaking at the GSMA Mobile Asia Congress in Macau, Edgar Bronfman told
> mobile operators that they must not make the same mistake that the music
> industry made.
>
> "We used to fool ourselves,' he said. "We used to think our content was
> perfect just exactly as it was. We expected our business would remain
> blissfully unaffected even as the world of interactivity, constant
> connection and file sharing was exploding. And of course we were wrong.
> How were we wrong? By standing still or moving at a glacial pace, we
> inadvertently went to war with consumers by denying them what they
> wanted and could otherwise find and as a result of course, consumers
> won."
>
> Mobile operators risk the same, he said. Fewer than 10% of mobile owners
> buy music on their handset, the vast majority of which is ringtones.
>
> "The sad truth is that most of what consumers are being offered today on
> the mobile platform is boring, banal and basic," he said. "People want a
> more interesting form of mobile music content. They want it to be easy
> to buy with a single click - yes, a single click, not a dozen. And they
> want access to it, quickly and easily, wherever they are. 24/7. Any
> player in the mobile value chain who thinks they can provide less than a
> great experience for consumers and remain competitive is fooling
> themselves."
>
> Bronfman suggested that mobile companies have much to learn from Apple,
> despite being critical of and iTunes in the past.
>
> "For years now, Warner Music has been offering a choice to consumers at
> Apple's iTunes store the option to purchase something more than just
> single tracks, which constitute the mainstay of that store's sales," he
> explained. "By packaging a full album into a bundle of music with
> ringtones, videos and other combinations and variation we found products
> that consumers demonstrably valued and were willing to purchase at
> premium prices. And guess what? We've sold tons of them. And with
> Apple's co-operation to make discovering, accessing and purchasing these
> products even more seamless and intuitive, we'll be offering many, many
> more of these products going forward."
>
> And the iPhone and iPod touch shows that approach can be made to work on
> mobile platforms, he said.
.... but they don't need Apple to make the approach work. Apple is just a
convenient middle-man.
>
> So to sum up, you have iTunes or no revenue. Everyone in the industry
> knows that, but it's good to see the Media companies finally waking up
> to the new reality.
Your summary is fanboi flawed.
>
> iPods are WONDERFUL, there is exactly zero chance at this point in time
> that anyone will unseat it for the next 30-40 years. It's set in stone.
>
The only thing set in stone is your brain.
--
Rick
| |
| Bob Campbell 2007-11-16, 10:33 pm |
| In article < 13js4295vmohj6c@news
.supernews.com>, Rick <none@nomail.com>
wrote:
> Your summary is fanboi flawed.
> The only thing set in stone is your brain.
This sums up every post Oxtard has ever made.
Bob Campbell
| |
|
|
"Rick" <none@nomail.com> wrote in message
news:13js4295vmohj6c
@news.supernews.com...
> On Fri, 16 Nov 2007 14:18:27 -0700, Oxford wrote:
>
>
> How does Apple basically own all media distribution? BBC out of business?
> NBC, CBS and ABC aren't. No more CDs? No more satellite radio? WalMart
> just shut down their downloads? Did Rhapsody?
>
>
> No, they don't.
>
>
> And his comments have absolutely nothing to do with Apple.
>
>
> What does P2P distribution have to do with Apple. Nothing. Warner is just
> realizing if they lowered their pricing, piracy wouldn't have been as
> rampant, and that DLing music P2P actually raises CD sales. And thy are
> realizing customers will buy low priced music from online sources. Well,
> I guess there might be an Apple tie-in.
>
>
> ... but they don't need Apple to make the approach work. Apple is just a
> convenient middle-man.
>
>
> Your summary is fanboi flawed.
>
> The only thing set in stone is your brain.
GULP!!
| |
|
| Oxford wrote:
> I'm still laughing of over this, so excuse me if this is 48 hours old.
>
> It looks like the Media companies are finally learning they no longer
> have power over Apple, the below quote is quite telling of how all paid
> content will fall into line "through iPods" in the future.
>
> Apple basically owns ALL media distribution going forward, but this is
> the first major company to understand it...
>
> Fun to read!
>
> From Time Warner's Chief:
>
> "You need to look no further than Apple's iPhone to see how fast
> brilliantly written software presented on a beautifully designed device
> with a spectacular user interface will throw all the accepted notions
> about pricing, billing platforms and brand loyalty right out the window.
> And let me remind you, the genesis of the iPhone is the iPod and iTunes
> - a music device and music service that consumers love."
>
> Wow! Now NBC has to say the same or go bankrupt...
>
> Music boss: we were wrong to go to war with consumers -
>
> Wednesday 14th November 2007
>
> The boss of Warner Music has made a rare public confession that the
> music industry has to take some of the blame for the rise of p2p file
> sharing.
>
> Speaking at the GSMA Mobile Asia Congress in Macau, Edgar Bronfman told
> mobile operators that they must not make the same mistake that the music
> industry made.
>
> "We used to fool ourselves,' he said. "We used to think our content was
> perfect just exactly as it was. We expected our business would remain
> blissfully unaffected even as the world of interactivity, constant
> connection and file sharing was exploding. And of course we were wrong.
> How were we wrong? By standing still or moving at a glacial pace, we
> inadvertently went to war with consumers by denying them what they
> wanted and could otherwise find and as a result of course, consumers
> won."
>
> Mobile operators risk the same, he said. Fewer than 10% of mobile owners
> buy music on their handset, the vast majority of which is ringtones.
>
> "The sad truth is that most of what consumers are being offered today on
> the mobile platform is boring, banal and basic," he said. "People want a
> more interesting form of mobile music content. They want it to be easy
> to buy with a single click - yes, a single click, not a dozen. And they
> want access to it, quickly and easily, wherever they are. 24/7. Any
> player in the mobile value chain who thinks they can provide less than a
> great experience for consumers and remain competitive is fooling
> themselves."
>
> Bronfman suggested that mobile companies have much to learn from Apple,
> despite being critical of and iTunes in the past.
>
> "For years now, Warner Music has been offering a choice to consumers at
> Apple's iTunes store the option to purchase something more than just
> single tracks, which constitute the mainstay of that store's sales," he
> explained. "By packaging a full album into a bundle of music with
> ringtones, videos and other combinations and variation we found products
> that consumers demonstrably valued and were willing to purchase at
> premium prices. And guess what? We've sold tons of them. And with
> Apple's co-operation to make discovering, accessing and purchasing these
> products even more seamless and intuitive, we'll be offering many, many
> more of these products going forward."
>
> And the iPhone and iPod touch shows that approach can be made to work on
> mobile platforms, he said.
>
> ----
>
> So to sum up, you have iTunes or no revenue. Everyone in the industry
> knows that, but it's good to see the Media companies finally waking up
> to the new reality.
>
> iPods are WONDERFUL, there is exactly zero chance at this point in time
> that anyone will unseat it for the next 30-40 years. It's set in stone.
>
> http://snipurl.com/1trbv
>
> -
Yes, all PAID content will go with the ipods.
All of the FREE content will go with other MP3 devices.
Take the site SpiralFrog.com for example. They offer LEGALLY FREE MP3s
from POPULAR bands. The music is DRM'd, but will run on almost every
device EXCEPT THE IPHAIL/IPOOD!
You can pay as much as you want, I get my stuff legally free!
| |
| Ness Net 2007-11-16, 10:33 pm |
|
"Oxford" < linuxlovesosx@supers
mart.com> wrote in message
news:linuxlovesosx-F071FF.14182716112007@mpls-nnrp-02.inet.qwest.net...
Anything that is crap is snipped......
Oops - that leaves nothing left, sorry.
| |
|
| Oxford wrote:
> Jon <Jon@Cebridge.net> wrote:
>
>
> no, all FREE OR Pirated Content will go primarily though Apple devices
> as well... Watching / Listening to any content through non-Apple
> products would be too painful.
That is not what you said, you sail all the paid stuff will go to the
iPod. Going back on your word?
> iPods are the most open devices on the market,
Yes, openly OVERRATED.
> if you want to listen to
> commercials to hear Music via SpiralFrog.com that's your ignorance at
> work, not Apple's.
After downloading 30+ songs, I have not ONCE heard a commercial.
Get your facts straight before you spew all of this bullcrap over the
internet. your just making yourself look XXXXing dumber and dumber
every topic you post.
| |
|
|
"Rick" <none@nomail.com> wrote in message
news:13jsqkh758salf5
@news.supernews.com...
> On Fri, 16 Nov 2007 21:13:05 -0600, CozmicDebris wrote:
>
>
> No, he can't. He's an idiot Apple fanboi.
Spit that hook, fish.
| |
| Mitch 2007-11-18, 10:33 pm |
| In article < fhl811$gpm$2@registe
red.motzarella.org>, Jon
<Jon@Cebridge.net> wrote:
> Yes, all PAID content will go with the ipods.
Stupid oversimplification.
> All of the FREE content will go with other MP3 devices.
No, iPods can use all that free non-DRM stuff. Your oversimplification
forces a disparity where it is rare.
> Take the site SpiralFrog.com for example. They offer LEGALLY FREE MP3s
> from POPULAR bands. The music is DRM'd, but will run on almost every
> device EXCEPT THE IPHAIL/IPOOD!
Childish. Try to be intelligent and adult.
If a company DRMs their stuff, then they are deciding which platform
they support. It doesn't mean Apple fails in making iPod, nor that iPod
is junk. it just means you find another source for the music.
> You can pay as much as you want, I get my stuff legally free!
Fine. It's great.
You don't get very much free -- sites like that don't offer many
tracks, and what they offer is thin anyway.
Go ahead, be proud and happy that you found a site that works for you.
It doesn't mean everyone else is screwed up, doing the wrong thing, and
using bad hardware.
| |
| Mitch 2007-11-18, 10:33 pm |
| In article < fhlvqq$7kb$3@registe
red.motzarella.org>, Jon
<Jon@Cebridge.net> wrote:
> That is not what you said, you sail all the paid stuff will go to the
> iPod. Going back on your word?
>
> Yes, openly OVERRATED.
Fine, geez, we got it -- you think they are overrated.
That doesn't actually have ANYTHING to do with the topic you wrote
about in ANY WAY AT ALL -- but we got this part.
You know, no one told you that you had to believe they were the best
out there.
This also does tell us how good your evaluation is -- because
apparently you believe playing WMP tracks on a WMP device is better --
even if they are loaded with DRM.
Your approach doesn't make any sense -- one side, you're talking about
how DRM is inappropriate. Next it's just Apple's DRM, even though it's
the most common, highest quality, and plays on the most devices. Next
you're claiming iPod is overrated, then implying at last that they are
inferior.
> After downloading 30+ songs, I have not ONCE heard a commercial.
30 songs?
You know, it sounds like you were saying that people could get a lot of
their music this way -- maybe even most, all free.
Looking at the site, it seems they offer only sample tracks from albums
they are promoting -- certainly useful enough, but not any comparison
with the quantity or range you can get by paying.
> Get your facts straight before you spew all of this bullcrap over the
> internet. your just making yourself look XXXXing dumber and dumber
> every topic you post.
hm.
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