| R. Mark Clayton 2005-10-31, 11:48 pm |
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"Dan C" <d.carter@blueyonder.co.uk> wrote in message
news:n0k9f.43871$iD.25191@fe2.news.blueyonder.co.uk...
> Spain's Telefonica said on Monday it had agreed to buy O2 Plc for 17.7
> billion pounds in cash to enter two of Europe's biggest mobile phone
> markets, the UK and Germany.
>
> Telefonica said it would pay 200 pence a share, a 22 percent premium to
> O2's
> closing share price on Friday.
>
>
> For all your 3G news & Reviews check out www.todayon3g.co.uk
>
>
Bizarrely they announced that they would keep the name and UK management.
Odd really when you consider that after the massive launch and build up, the
new O2 name now has nearly as much credibility as the old BTCellnet one.
Most people don't change network lightly, so why has O2's market share
dropped as customers have switched to other networks - it is hardly the
blandishments of the other networks' cheap calls and free phones, but more
the standards of customer service and honourability provided by O2.
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